Electronic books
or e-books are fast acquiring the market share of book readers. With
innovative and affordable e-book readers, it has now become very easy
to purchase and read books in electronic form.
India being one of the most favourite destinations
for launching e-books related e-commerce activities, the e-books
segment is increasing in India. The e-books
publication in India and e-commerce industry is also
flourishing when even the non traditional book publishers and sellers
are using e-commerce platforms to sell e-books in India.
The natural question that arises is would this shift
towards e-book kill the bookstores in India just like it did in US
and UK? There is no second opinion about the fact that e-books would
be the norm in future. We cannot postpone the e-books revolution for
very long in India. Perhaps within next few years e-books would
dominate Indian markets and e-commerce segment.
This has necessitated a strategy making on the part
of traditional print based books publishers and distributors. They
cannot close their eyes towards this apparent and significant change.
In fact, they must already start taking interest in the concept of
e-books.
The books publishers and distributors of India must
also keep in mind the e-commerce
laws and regulations of India. The legal
formalities required for starting e-commerce business in India
are now well established. However, legal
issues in e-commerce in India are still not clear to many
national and international e-commerce business houses and
entrepreneurs.
For instance, the legal
requirements to start an e-commerce website In India are
covered by many legislations including information technology act,
2000 (IT Act 2000). However, both national and international
e-commerce players are not complying with legal
issues of online shopping in India.
Whether e-books would kill traditional print based
books/bookstores or not is a question that can be postponed for few
years. But what cannot be postponed is formulation of an effective
strategy in this regard that is in compliance with Indian laws.
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